Saturday, 23 August 2014

Doi Chaang Coffee : Illegal Drug

" It scored 93 in and being ranked as the Top 1% coffee in the world. "


To start off, let's talk about the story of Doi Chaang. Doi Chaang in Thai means Elephant Hill, it's located at the north region of Thailand and owned by the Akha tribe who owned the land. Going back in times in 1983, with the help of Thailang King, Akha people were given a batch of high quality Arabica coffee plant and being taught on the technology and skills for the plantation of the coffee.

Not only because of the great geographical condition, weather with enough rain and the high quality of soil, everything from the region had made Doi Chaang achieved the rank as one of the world's premium coffee plantation.

Doi Chaang Coffee Company was finally found in the association of Canadian who assisted the Akha tribe for giving the help for selling the premium coffee beans directly towards the international market hence improved the living of the people. It's was a fair trade company that made it so special from others coffee company, the legendary story that speak about upholding a respectful view helping the welfare and amenities of the tribe and letting us to get a chance for trying the top ranked 1% premium coffee.


Caffeine dosage hits on me all the time, it's not about how much one place can give me the ambience to drink a cup of latte because my addiction is not about the place but the coffee beans. And I've been searching and trying out different places with different people and different moods, and I finally encounter with Doi Chaang Coffee ( located at JB City Square, 4th floor, J4 - 20). I think that the taste of a cup of latte changes as my mood, but I finally intake the endorsement of how Doi Chaang grab my feelings and the experience chatting with the marketing director, Ivan, which impressed me with the story of Doi Chaang and how it's all about.

Personally, I don't think I have any enough experience or even knowledge when it comes to talking about coffee, the beans or even making a latte art. What's make a cup of coffee perfect is purely based on my senses through my tongue and the flush of coffee against the direction of my taste buds. And Doi Chaang Coffee did a great job on me and created the chemistry of my soul with it. Lol.

Not to mention it's organic. I meant the coffee beans itself is certified organic and also being recognised by the USA and Europe's premium coffee association, which helped to improve the identity and convince the people for trying the premium taste of true coffee.


I had a great time when talking to Ivan.

Q : What makes you start of the business?
A : It's all started in a coincidence, everything was just on the spot so I started.

Q : Is it always a dream of start of a business?
A : Own a cafe was always a dream when I was young.

Q : Why Doi Chaang?
A : I guessed it's the taste. When I was first encountered with this coffee, I was impressed with the taste of it and with the further understanding of the history of it, I wanted to let more individuals to know about it.

Q : What's your favourite?
A : I love the original, Americano is the best.

Q : What would you recommend if I'm new towards Doi Chaang?
A : Iced Doi Chaang will be great, it's double shots of espresso with milk and foam, it's more into an Asian flavour and most of the people enjoy it, it hits the best seller all the time.

Q : Anything other than coffee?
A : There's different seasons for the coffee plants, Doi Chaang produced great quality of tea, Blue Tea is a must try if you're a tea lover. Besides, we have flavoured soda, green tea milk and melon tea, they are the all time favourite!

Q : How many types of coffee blend you're serving?
A : Currently due to the space and just the start off of Doi Chaang, I hope to bring in more variety of choices like the peaberries and Luwak for the consumers.

Q : What makes Doi Chaang different from other franchise coffee company?
A : I guessed it's the spirit and the story behind, then it's the coffee beans, we were ranked at the top!

Q : Besides drinks, what are you serving?
A : We have cakes, currently are crepes. We will be serving more in the future.

Q : What kind of experience you're trying to give to the customers?
A : Due to the small space, we try to give our customers a friendly and welcome feelings for serving, and the food and drinks will convince them. Haha

Q : What kind of experience the customers will get?
A : Look at the surrounding, with the tonality of green and earth colours, we try to provide a harmony atmosphere with the peeking from the forth floor. I am always amazed by the view.


Let's take a look of the atmosphere, for a location in a shopping mall, Doi Chaang fully utilised the space with the earth colours furnitures to translate the story of them and provided different types of chairs and tables for the customers for their personal preference.

I personally love the seat facing outwards, it's a magnificent view while you just chilling with coffee and watching people walking in different speed in the 5 floors of stores.

Grand Opening

Friendly staffs


Doi Chaang menu review!

Let's take a look on their signature product! Start off with caffeine drink, non-caffeine and cake:

Cappuccino is about the ratio in between espresso, milk and foam. Trained barista can do it right and that's why the espresso took the main part that decide whether it's a cup of great coffee. Personally in love with the after taste of Doi Chaang coffee beans, pure breed arabica with the asian infused roast has take the taste of it to a next level. Everyone needs coffee, if you're looking for a mild one? Go for it. Or you can order an Americano with the pure intake on Doi Chaang great coffee.

Iced Doi Chaang is about two shots of espresso, milk and foam. Not to mentioned sugar is added to a optimum level that really enhance the taste with an interesting take. It can be sweet at the first sip with a strong coffee based and after half cup of it, you just can't stop yourself from it. It's the signature and a MUST TRY to understand why people love Doi Chaang.

Doi Chaang Mocha Special, another signature with everyone's all time favourite, mocha, by adding second layer of flavour by blending the drink with coffee beans. By every sip, you can actually feel the crunchiness of the roasted coffee beans and the taste infused through all the tastebuds. Cocoa and coffee are bff, I swear, especially when it comes to Doi Chaang Mocha Special.

Tea lover cannot miss this, Doi Chaang Organic Blue Tea takes the Wu Long tea plantation with their great geographical condition and the highlands atmosphere, produces a total impact that different from any other tea leaves. Personally, I love the colour of it, then the fragrance in nose with the tea flush in my throat and the fragrance raised from the throat back to the nose and telling you that life's good with a cup of great tea. I love coffee, and I love tea, different from Earl grey or camomile or English Breakfast, it's soft and gives you a visual of greenery.

Not to mention Green Tea Milk, matcha powder and steamed milk created a balance of sweetness and  the solid taste of green tea. I think that the green tea flavour is quite strong in it, it's more into a personal preference but this is also a must try if you're not planning to get a cup of coffee.

Melon milk! Ivan told me that their melon syrup ( actually all of their syrup ) are imported directly from Doi Chaang, which you can find them no where, and this give you the best reason to try out this!! It's really refreshing and good, although it can taste a little bit sweet, but hey, melon is meant to be sweet! The fruit flavour transform the milk into a fancy drink, why get plain milk since there's something better?

First thing strike on me from Iced curacao soda, the vibrancy of the drink! It's kinda like the crystal clear ocean and it does taste like the summer at the beach. Sweet and sour with a twist of lemon at the tip of your tongue makes a hot day perfect. It's the signature flavoured soda from Doi Chaang. And Ivan told me it's from some kind of flower? MUST TRY.

Doi Chaang offered a bunch of flavours in crepe, Vanilla, Latte, Tiramisu, Matcha and etc, try to your luck to see what's available when you visit! Besides, they have different cakes in times, it's a top up on your coffee experience, and you can ask for a drawing on your plate! ( But for photography purpose, I asked them to do a simple one haha )


Extra shots of your cafe experience that Doi Chaang is serving :


It's a worldwide recognised, and first found in JB, soon in Singapore as well, what makes you hesitate is gonna be yourself as you afraid that you can't forget how great it is after you taste it! Lol.

I can't wait to see what Ivan brings to their JB branch, you can have a thousands of reason to stay inside your bed but you must get up and try it out, I promised, and please do not blame me on drug-ing you with the great coffee. Everyone deserves good things, and if it comes of coffee, Doi Chaang gonna make it right.

Saturday, 9 August 2014

Photocopy in Malaysia vs SG

So I was  one of the people who assume Malaysia had cheaper items on overall view, Singaporean love to have their weekend spent in Jb because it's so much cheaper no matter clothes or daily product from tissue to shampoo.

It's was very surprisingly shocking when it comes to photocopy things in Malaysia and JB, not to say about the technology of JB was no competitor at all, and the quality of the end was so much difference. To start off this, you could find a store offer off set printing easily in Singapore especially in front of my school, it's like 10 photocopy stores in a row and you could choose your favourite stores based on your favourite colours, temperature or even the handsome or beauty staff ( although most were aunty and uncle yet friendly ) ( most of them are friendly ).

There's several times when I had no choice to print things in JB, because my brain didn't function well when it came to bringing things.

And you will realise how ridiculous colour printing can be in Malaysia. 


I can have 50 cent SGD for one piece A4 full colour, but here can be like 2.50 or 3, and you might found somewhere below 2 but the quality is like 0.01% of what I got from SG.

It just couldn't compare because you can easily tell how bad was the photocopy machine.


Now I would talk about my most recent experience.

I need to print something on A3 art card but initially it wasn't planned to be printed. So when the day I realised I never brought those art cards that I bought, and I was like never mind, I could do it in JB.

So I asked my friend how much was it because she was also bringing her own paper and just print at the store, and they charged her 20 cent SGD. 

Then just now I went to Plaza Pelangi 4th floor which was the very famous printing shop and I would not say the name. So I showed my paper and asked that ****h to print, ( it was like the better printing shop that could be found in JB ), let the convo begin :

Me : Erm, sorry, how much if I want to print this on this paper?
Aunty : The paper so thick ah? Hmm, RM 5 FOR ONE.
Me : Wt*, seriously?
Aunty : Yea, one for 5.
Aunty : It's like this one lor, i think you student so I give you this price, normally we do this in RM 8.
Me : ROFL I can do this in SG with 20 cent leh?!
Aunty : No eh, we don't have this price.

Then I started to scold that aunty to my sis because she gave me the " your head " stares and face just now when I said that I could do the same with 20 cent SGD.


I swear to God that I will never ever go to that shop anyone, it's not the first time that they anyhow charged me, long ago, I was there to print my portfolio, and they freaking charged me 8 ringgit for one piece A3, and the colour was kinda yellowish. Luckily I still got sometime to do the printing on Monday, or I really don't know what to say.

You can compare Sg and Malaysia in so much points, from food to clothes to even printing. 

So here to end my short rant and please do click on my sidebar on the Foon Yew 101th Anniversary x Doi Chaang to link to Doi Chaang JB for more info. 

Saturday, 26 July 2014

Mainstream : Chapter 1

Last time I used to say like I'm not going to do mainstream stuff. Lol because mainstream is just..

too mainstream.

But yet I'm just that mainstream ass who said himself for denying himself as mainstream. I still remember when I was still in secondary, there's a time when Starbucks went off the top. Every secondary student start to have this coffee addict that want to get a cup of Starbucks, and it's like an identity, which represent some social statement?

Then of course me as well, I started to post photos like Starbucks, those coffee, those food, those place, checked in at Starbucks, and just show it off all over the social media, it's like you gonna take a photo of it and post it no matter what or you're left out.

Then after a while, you could see the photos that trend in Instagram were like those simplicity inspired, great use of white space photos with food, clothes, coffee, or anything even plants, laptop, book, blah blah blah. And people realised that this Japanese kind of simplicity must be done, so everyone started to take photos and posted them online with the great proportion of white space and the best adjustment of contrast and saturation.

Move on to coffee, it's like the Starbucks just now but people didn't go mainstream branded coffee but authentic cafes in the town. And you could see people took photos once the food or drinks were served. Then it's gonna be soon posted online with checked in to be seen by others like me, and I would be like " oh hey, who who who enjoying coffee at where where where leh, shuang lor, I also want to be like that!"

One by one, people non stop to go different place with coffee and took a photos of them just to be shared online. Somehow I wondered how many of them really understand coffee? But of course there were a lot of them who passionate on coffee and study them ( like me ) but there are people who just go on as everyone was doing it.

But the diagram on top is just part of it, if you really go into different type of combination and ratio of espresso and milk, you will see how cool can a cup of espresso and milk being named. Lol

And now ( but since long ago, you can see people who tried to act chio, but not everyone had the X-factor to carry out the feeling. Want to see the examples?


Act chio FAIL.

So it's like people just can't stop doing what others are doing, and we call this the as something like #swag or #cool stuff which can really reflects into marketing strategy or even business opportunity. So somehow I wonder if people who started something new and different is because I do on his own priority or it's just something meant to be done?

Just like what happened few months back when the RED People are rising fast, and a lot of things started to be kinda outrageous in a way that they purposely make them happened. And websites like the gigacircle make up a fuss with it with lots of ' continuous ' stories or even ' new creation ' on stories which actually happened to make a lot of views that can actually create a high SEO which resulted in earning a lot of money.

It's some kind of things that people do nowadays aren't fully in a purpose of sharing them. Like me, or you or even he, she, it. A cute dog can gain popularity is not done by itself, no one will even teach a dog on how to function a freaking smartphone that so sensitive and dogs' paw are just too fluffy to control.

So I think I'm enough until here. But will keep on updating because this kind of thing is getting mainstream, and I do it purely for sharing purposes but also gaining views just like why you're reading it right now.

Saturday, 5 July 2014

13th Storey : The right way of dreaming.

Let's get the fingers stretch.

I still remember how was it like when I was still in secondary school. Without the outstanding results, basically you were just nothing no matter in school or your house or anywhere. People in different stages were always look up for the things as target in different ages.

So some people started to work as hard as they can and maybe some of them dream as hard as they can, in some way dreaming was like the cheapest way to achieve success without any energy needed. Or maybe the kill of brain cells. Whatever.

Maybe I wasn't the kind of study material, my life was never in that way. Oh yea, if you gonna said about my primary school result then yea, yes, I was quite okay when I was in primary school, oh no, when I was young. Why I say so? Because even though I was in the first class from primary 3 to primary 6 but my result wasn't outstanding at all in the class but my personality was outstanding. (LOL) But why I said my result was good in young was because I successfully get 100 marks for my BM paper once in a life time when I was primary 2, I knew I was pro, hold your jaw properly please. HAHAHAHA

And it only happened in primary because I could still remember and how the memory was so vividly staying in my brain that my BM in Form 5 was about E or F. But who cares, I got A- in SPM. Lol. It's not the standard of SPM was low but I was the average standard if you gonna compare it within Malaysia.

So then I realised we couldn't just stay at the place which was not belong to me, science study was only for study material but not somebody like me. ( Or maybe I was simply lazy to study because some of my friends with not so good result yet continue their science study, and they really worked hard on it, so I won't take their pride on me. Hmm )

Like what I always told my cousins that if you couldn't really figure out your direction of the path of study, then you just go forward and think about the kind of lifestyle you were looking for. If you thinking that you're looking for life that faces sick people everyday, like all day, then yea, here you go you doctor. Lol ( just saying, no offence )

Which was making me kind of unpleasant was you dream too big. I knew my study in my school teaching us to dream big, like the on who invented mobile phone, it's all started because he had this crazy though which people didn't have to use a phone that attached with a wire. And then here he came out with the mobile phone.

Who said that you couldn't dream big, it's all about your self esteem and self consideration on your capability and the capacity when came into going forward to achieve or sustaining the current status of living. But it's not all that only, some people just think too much, like literally so much until I couldn't stop laughing.

It's like Leshan telling me that she's going to draw a landscape oil painting of the sun setting within the desert of cacti. It's not gonna happened in NO WAY.

So I had came across with this solution method to help you, and fix yourself from crossing the boundary of the realistic with the self capacity.

  1. Get a paper and pen and start to draw a big mind map, make it A2 size because your dream gonna stay within this paper.
  2. The mind map is about your future lifestyle, stay realistic on the right side and stay imaginary on the left side.
  3. DO NOT put in too much path and direction because you need to stay on track. Eg. If you want to study law then please don't tell me you gonna be a professional photographer.
  4. Add in the dream of owning a cafe, because everyone has a dream like that, even me. HAHAHAHA
  5. Use a big red marker and cross out those not suppose to be included in the mind map like what I said above, you're need cross out scientist if you prefer photographer.
  6. Go further, like what kind of things you want to own and write down the way with the career path you've chosen to achieve the things.
Basically it's like that, although I never did that before but it sounded good because I invented it. Lol, and what you need is the faith and confidence that no one else could teach you, but over powering confidence was not the right way, you will know you're thinking or dreaming too much when you yourself is conscious enough to understand yourself.

I saw people all around different ages and different path, most of them were those in the same age range and I saw how unbelievable they could be, not in a good way. I knew no one was reading this because it's all the 13th Storey depth thoughts that not all kind can understand, sometimes I thought that I wasn't a human but a humanian, maybe some kind of organism that not exist but yet exist. I didn't know what was I writing right now.

So yea.. maybe that's all I could rant for the day. Who says you couldn't own your own place to sell coffee or nice tea, or even like me doing waffle and pancake. You gonna start now to choose the right path and the things you want and concentrate, and remember those things weren't that far in between them. 

It was initially Sudden's Cafe and I decided to changed it into Sudden's Tea & Soul Garden because those you came, were those you need a place to bury their soul. LOL menu was under organising and it's going to open soon. But it's all needed to be booked and reservation, and I only served those who I want to share with them. HAHAHAHA

Siao ah, bye.
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